Uber''s losses grew to $1.5 billion last quarter SoftBank says that Benchmark and Menlo intend to sell Uber shares Sequoia, Tencent, TPG look to invest in Uber alongside SoftBank SoftBank makes offer for Uber shares at 30% discount Security business Barracuda Networks acquired for $1.6 billion Black Friday pushes Jeff Bezos'' net worth to $100 billion Macy''s credit card processors stop working on Black Friday Indoor farming startup Bowery raises $7.5 million from investors including ''Top Chef'' Tom Colicchio AirMap raises $26 million to manage air traffic as drone use surges Terpon is making VR webcams just for live streaming porn Ornithologists are using drones to eavesdrop on songbirds Sun Basket cooks up another $15 million for gluten-free and paleo meal kits Boston''s new hub, MassRobotics, is like a WeWork for robotics startups Brightwheel raises $10 million to keep parents in-the-know about their kids'' day at school Virtual nurse app Sense.ly raises $8 million from investors including the Mayo Clinic Tim Draper is backing Indian startups again with Blume Ventures alliance To detect prying eyes in the sky, Dedrone raises $15 million The Warby Parker of hair color, Madison Reed, scores new funding and a CMO Chatbooks raises $11.5 million to put photo printing on autopilot Energy giant AES partners with Measure to improve worker safety with drones BMW and Lowe''s among investors pouring $45 million into Desktop Metal, the 3D printer startup Amazon Echo spot ''primes'' Super Bowl audience for drone delivery in the US Fitbit buys Twine Health in bid to become a more serious health care tool Fitbit is buying troubled smartwatch maker Pebble for around $40 million Fitbit throws Pebble owners a bone with six more months of support Proof will track your blood alcohol content with a wristband Fitbit’s Ionic smartwatch is getting 60 new apps including Yelp, Uber and Deezer Fitbit is teaming with Adidas for a branded version of its Ionic smartwatch Taking the Apple Watch Nike+ for a spin Adidas shifts away from making its own wearable tech Ford cars are getting a new ''voice-controlled co-driver'' thanks to Sygic Original Content podcast: Netflix''s ''Mute'' is a big disappointment UPS is working on a fleet of 50 custom-built electric delivery trucks SpaceX misses catching Falcon 9 rocket fairing with a giant net on a big ship SpaceX successfully launches Falcon 9 carrying Starlink demo satellites Apple said to debut voice-activated Siri AirPods in 2018, water-resistant model in 2019 Uber officially launches Uber Express POOL, a new twist on shared rides Bosch acquires B2B rideshare startup SPLT and establishes mobility service arm Spotify job listing hints the company''s ''first physical products'' are coming SpaceX to use a net boat called ''Mr. Steven'' to recover next rocket fairing Original Content podcast: We welcome the reign of Marvel''s ''Black Panther'' European financial watchdog latest to warn over ICOs UK regulator says ICO investors should be ''prepared to lose your entire stake'' China has banned ICOs Italian cryptocurrency exchange gets hacked for $170 million in Nano Twitter is (finally) cracking down on bots Tinder is launching a new location-based feature set this year Tinder''s upcoming location-based feature seems a bit creepy Natural Cycles gets $30M for its EU-certified "digital contraception" Natural Cycles gets $6M to convince more women to ditch the pill
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Follow Up To The Viral Video Post: Dan Wants Another Word

当前位置: 艾金森 > 门户 > 海外资讯

点击量 8
编辑: 1   作者: Techcrunch   时间: 2018/12/17 15:39:54  

Dan Greenberg took a bit of a beating in his guest post earlier this week where he revealed his strategies for taking a client's otherwise ho-hum video and making it go viral. Readers were incensed over his almost gleeful willingness to post fake discussions on forums between fake readers, pay bloggers to post videos, and other dishonest tactics. I, for one, agreed with most of those commenters.

He's requested that we allow a follow up so that he can rephrase and clarify some of those statements. We agreed, and his follow up is below.

At one point Dan says "The original post was framed quite differently, but after going through the TechCrunch editorial filter, it ended up sounding like a tell-all about our shady business practices." I am not aware of the edits that were made to his original post, but we are reviewing it now to see if any changes altered the original meaning. It is a fairly serious allegation, and we will follow up appropriately.

To all of who who’ve commented, positive and negative: thanks for being part of the first round of a much longer discussion.

The internet is changing, and it seems that my post has really struck a nerve. Hopefully we can use this as a jumping off point for an open discussion about the future of truth in advertising online. Whether we are talking about gaming strategies for YouTube videos, SEO strategies on Google, review optimization strategies on Yelp/Amazon, or any other behind the scenes guerrilla marketing that’s happening online, there is a lot to talk about.

The goal of the post was to pull back the curtain on some of the strategies/techniques that marketers are using online every day, on YouTube and beyond. The way I see it, if we can identify and understand the marketing strategies that are going on behind the scenes, we can move forward towards a more open, honest internet, where content truly does prevail.

I hope we can continue this discussion here on TC, on other blogs, on Facebook, and in person. Email me at dan @ thecomotiongroup dot com if you’d like to meet in person, chat via email, or on the phone.

That said, there were some facts in this post that I’d like to clarify. The post was intended to be a how-to for marketers on YouTube, morals aside, in an attempt to bring to light everything that could be (and is) going on on YouTube and beyond. However, I DO NOT EMPLOY OR ENDORSE ALL OF THE STRATEGIES USED IN THE POST. I’ve been holding myself back from responding to each and every commenter because I want to let this discussion play out on its own, but there are a few key things I’d like to clarify.

  1. We do NOT spam email lists. This would be an effective strategy, but unless you have a list of people who have opted in to receive email of that nature, it would be illegal.
  2. We do NOT pay off bloggers to post our videos as if they were real blog posts. Rather, we pay bloggers to embed clearly marked video ads in their sites, with no false endorsements of any kind. Again, it would be an effective strategy, but I don’t endorse it.
  3. We have NOT manipulated any of the comments in this post. (Though I do wish that all those deeply negative comments about me were actually fake.)
  4. We do NOT spam MySpace profiles or Facebook users. At least on MySpace, it’s against the TOS, and I don’t think it’s legal. On Facebook, yes, I often share our clients videos with friends, but only to share the cool videos we’ve made with people who care.

Again, this post was intended to be pulling back the curtain on everything that’s going on on YouTube, not specifically about what we do in our business.

The original post was framed quite differently, but after going through the TechCrunch editorial filter, it ended up sounding like a tell-all about our shady business practices.

In fact, most of our business consists of the creative content side of viral marketing campaigns: coming up with ideas for compelling campaigns, and shooting/editing videos. The core value we add to a viral campaign is that we come up with a concept that will truly go viral. The ideas presented here are only a way to ensure that the content gets an opportunity to actually be seen. And again, we do not engage in or endorse all of these strategies.

Finally, I want to thank all of you for participating in this discussion, particularly those of you who offered calm, reflective criticism of some of the techniques described in this post.

I’ll be posting a longer followup to this later on my blog, and I hope that we can all engage in a positive, constructive discussion about marketing, advertising, and the future of our interactions through the internet.

As we all continue to develop our thoughts and plans around internet marketing, it is important that we all many of these views into account, as I surely will.

Again, email me at dan @ thecomotiongroup dot com if you’d like to meet in person, chat via email, or on the phone.

Dan Ackerman Greenberg

CrunchBase Information