Beats Solo2 Wireless Review: Bluetooth Adds Considerably To The Solo Appeal YouTube Revamps Its Music Awards For Second Year Show YouTube Revamps Its Music Awards For Second Year Show Xbox One Gets HBO Go Xbox One Gets HBO Go U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" What Are Twitter Line Breaks Good For? What Are Twitter Line Breaks Good For? Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just ABI: Tablets Will Take A 35%, $8.8BN App Revenue Share This Year - Passing Smartphones By 2018 More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? MySpace Subtly Debuts A Posthumous Heath Ledger Work MySpace Subtly Debuts A Posthumous Heath Ledger Work Delicious Freshens Up With Twitter. Founder Hates It. Delicious Freshens Up With Twitter. Founder Hates It. Google Quietly Quadruples Its Newspaper Archives Google Quietly Quadruples Its Newspaper Archives Google Continues Losing Long-Time Employees To VMware Google Continues Losing Long-Time Employees To VMware FTC Commends Schmidt For Stepping Down, But The Investigation Continues FTC Commends Schmidt For Stepping Down, But The Investigation Continues PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt Rumor: Netflix Streaming Coming To The iPhone Rumor: Netflix Streaming Coming To The iPhone Google Preparing To Launch A Large Themes Gallery For Chrome Google Preparing To Launch A Large Themes Gallery For Chrome
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Sound Familiar? Trace Launches A Social App That Lets You Share Your Purchases With Friends

当前位置: 艾金森 > 门户 > 海外资讯

点击量 14
编辑: 1   作者: Techcrunch   时间: 2018/12/23 2:49:24  

If at first you don't succeed, try, try again...to build another social network around users' recent shopping purchases. Trace?is the latest startup to give social commerce a go, with a new iPhone app, launching now, which allows users to share what they've just bought with a network of friends.

Today, Instagram users will sometimes post their recent shopping purchases as an expression of joy over a new find (or bragging, if they're rich kids). And Pinterest users like to collect items they plan to buy later. But Ryan Stevens, Trace founder and CEO,?thinks photos of your favorite new things deserve their own, standalone destination.

It's an idea that's been tried before.

"Things get lost on social networks," says Stevens of how Trace competes with existing social networks and photo-sharing sites. You may remember seeing a friend post a great new pair of shoes on Instagram, for example, but there's a challenge in trying to retrieve that image weeks or months later when it comes to mind, he explains. "It's very complicated. We're trying to make Trace an aggregate of things that you buy."

Sound familiar? If not, you must be new here.

The idea for a shopping-based social network of sorts has been tried in the past, most prominently with Blippy,?a failed startup that dug into users' credit card purchases to find their purchases and share them. Users were hesitant to provide their credit card details, though, and when dollar amounts are involved, sharing purchases feels a bit gauche. Then, more recently, a startup called Mine used an email importer to perform a similar task.

But Mine quickly closed up shop after launch, apparently the result of a small acquisition by Twitter for team and tech after it failed to grow as quickly as the company had hoped. (Mine raised $600K, and two of its co-founders are now Twitter engineers.)

Says Stevens, Trace is not auto-sharing purchases and dollar amounts, or trying to build a product database like Mine was, nor is it immediately focused on sending users directly to e-commerce sites to generate affiliate revenues (though that may come later on). Instead, he just wants Trace to serve as a "live feed of the cool things people are buying."

Stevens, along with co-founder?Sudhir Navalapakam, got started on the idea for Trace a little over a year ago, following their stint at now-shuttered mobile payments service ZipPay. At ZipPay, they noticed then that a number of users were already sharing their purchases out to other social networks, like Facebook and Twitter. "We started talking about ways to make that a better experience for them," says Stevens.

For the past 14 weeks, the app has been in private beta testing with around 1,500 users. Predominantly, the crowd is young, professional women, generally post-college grads now with a little extra income to spend.

Trace: A Pleasant App, But Busy Space

As for the app itself, there's a familiar user interface involving a way to post and tag a product photo, a feed, a favoriting option, a friend finder, some suggested users to get you started, and a way to browse and explore through various categories.

Photos can also be shared out more broadly to Facebook or Twitter, and they do have their own dedicated, though not fully fleshed out, web pages which could later become the basis for Trace's web version.

The app itself is pleasant enough to use, but it's going to be tough for it to truly differentiate itself from other social commerce applications already out there. Though it's focused on a user's own purchases (at least in theory), more people are drawn to services like this not for the content creation aspects, but the consumption - that is, to see what others have shared. They browse Pinterest looking for ideas, or check out what's trending on Wanelo or Svpply. Meanwhile, they're still connecting with friends on Instagram, and shopping on a number of modern e-commerce sites on web and mobile, which have "popular" feeds of their own.

But Stevens though thinks there's still room for something that's solely focused on purchased items, and the resulting conversations around them. His team is working with bloggers and video bloggers (especially those doing the "haul videos") to establish Trace's core user base, he says.

The company has a small amount of seed funding ($250K) from Kae Capital and Tandem Entrepreneurs. They're currently working out of Tandem's auxiliary offices in Burlingame, California, after a fire destroyed Tandem's main offices over the holidays. Fortunately for Trace, nothing was lost as they were working out of Hacker Dojo just before, and hadn't yet set up shop. (Other teams weren't so lucky).

Trace is a free download, here on iTunes.