Beats Solo2 Wireless Review: Bluetooth Adds Considerably To The Solo Appeal YouTube Revamps Its Music Awards For Second Year Show YouTube Revamps Its Music Awards For Second Year Show Xbox One Gets HBO Go Xbox One Gets HBO Go U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" What Are Twitter Line Breaks Good For? What Are Twitter Line Breaks Good For? Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just ABI: Tablets Will Take A 35%, $8.8BN App Revenue Share This Year - Passing Smartphones By 2018 More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? MySpace Subtly Debuts A Posthumous Heath Ledger Work MySpace Subtly Debuts A Posthumous Heath Ledger Work Delicious Freshens Up With Twitter. Founder Hates It. Delicious Freshens Up With Twitter. Founder Hates It. Google Quietly Quadruples Its Newspaper Archives Google Quietly Quadruples Its Newspaper Archives Google Continues Losing Long-Time Employees To VMware Google Continues Losing Long-Time Employees To VMware FTC Commends Schmidt For Stepping Down, But The Investigation Continues FTC Commends Schmidt For Stepping Down, But The Investigation Continues PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt Rumor: Netflix Streaming Coming To The iPhone Rumor: Netflix Streaming Coming To The iPhone Google Preparing To Launch A Large Themes Gallery For Chrome Google Preparing To Launch A Large Themes Gallery For Chrome
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


On Cyber Monday, Pinterest More Than Tripled The Revenue Sent To Online Retailers

当前位置: 艾金森 > 门户 > 海外资讯

点击量 12
编辑: 1   作者: Techcrunch   时间: 2018/12/23 2:49:33  

As Pinterest opens its doors to advertisers, retailers have been carefully monitoring the service's ability to drive traffic to their sites, and more importantly, increase conversions that impact their bottom lines.

Over the Black Friday/Cyber Monday shopping holidays, Pinterest delivered on this promise - or so claims a new report from marketing and analytics provider firm Piqora. The company found that Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue (up by 3.6x) on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday.

And since the after-Thanksgiving sales began a little early this year, it's also worth noting that Pinterest drove two times the revenue on turkey day as well.

According to?Piqora CEO?Sharad Verma, whose company helps retailers and other brands market themselves across the "visual web" on sites like Pinterest, Instagram, and Tumblr, what the Black Friday/Cyber Monday figures show is that Pinterest users aren't just "pinning for the sake of pinning."

That discounts a widely held assumption that users on the site have been saving items they found there in a more "aspirational" manner, rather than a practical one. Or to put it more simply, there was concern that a Pinterest save didn't indicate buying intent.

Says Verma, that's not so. "[Pinterest users]?are pinning to buy and they are going to Pinterest to look for products to buy.?They thought of Pinterest as a destination for their holiday shopping circuit," he explains. "That never happened with F-commerce or Twitter, else we would have known it by now."

However, though revenue sent to retailers via Pinterest increased over these recent, lucrative shopping days, traffic across the site remained flat. This is because users on Cyber Monday and the like are more in "buying" mode, and less in "collecting or discovery" mode, so the overall clicks on pins and outbound traffic didn't see any meaningful jump.

But though there were not more clicks, the clicks Pinterest delivered those days were more profitable. "We know that Pinners pin before they buy, and they click on their past pins when they are ready to buy them," Verma says. "A bulk of those purchases (from self pins) happen between the second day of pinning and four weeks," he notes.

For retailers, that means those who had optimized their websites for pinning ahead of the Black Friday/Cyber Monday benefitted the most. The higher the share of pins they offered, the larger their Pinterest catalogs, the more the clicks. And, apparently, the more revenue as a result.

For this latest report, Piqora also took the time to study the top tags and images across the site during the Black Friday/Cyber Monday shopping days to determine what exactly people were pinning and buying. Not too surprisingly, given the season, the answer was simply "boots and coats."

Though the findings are a bit self-serving given Piqora's interest in helping companies market themselves on Pinterest and elsewhere, its data holds up against reports from?others which also previously found Pinterest capable of driving more social media traffic and revenue than Facebook or Twitter. Large retailers are abundant on the site, and though they may not discuss their exact numbers, many have been shown to be very bullish on the benefits of being on Pinterest.

For instance, Nordstrom embraced Pinterest so fully that it's testing popular Pinterest items on floor displays, and armed sales staff with iPads which contain an internal app showing the most pinned merchandise. Meanwhile, Lowe's director of social media, Brad Walters,?said?in an interview earlier this year that the company would consider Pinterest's advertising platform.

Though Pinterest is a young site, has raised a massive amount of funding which values the business at $3.8 billion, and is only now launching its own advertising platform, the company has momentum among online retailers. According to Internet Retailers' October study,?59.5% of respondents said they would increase use of Pinterest this holiday season compared with last year. For comparison's sake, 54.8% said the same about Facebook, and 32.6% said so for Twitter. In addition, 78% of the retailers in the site's 2013 Top 500 Guide are active on Pinterest.