Troy Carter To Bring A Bit Of Gaga''s Social Magic To Disrupt NY Calling All Startups, Get Ready For TechCrunch Disrupt San Francisco Former Square COO Keith Rabois Joins Square Investor Khosla Ventures As Partner Instagram''s Kevin Systrom To Join Us For Disrupt NY 2013 Kevin Ryan, Gilt Groupe Founder, To Speak At Disrupt NY 2013 Roelof Botha, David Lee And Ron Conway To Speak At Disrupt NY 2013 Big Plans For CrunchBase Fred Wilson, Ken Lerer And Ben Lerer To Speak At TechCrunch Disrupt NY 2013 GitHub Wins The 2012 Crunchie For "Best Overall Startup", May The Fork Be With You Rabois Left Square Over Sexual Harassment Claim, Calls Accusations "A Shakedown" Battlefield FAQ And the winner of Startup Battlefield at Disrupt Berlin 2017 is… Lia Diagnostics Apply today for Startup Battlefield Africa 2018 Applications are open for Startup Battlefield at Disrupt Berlin 2018 Launch your early-stage company at Startup Battlefield MENA 2018 Startup Battlefield returns to Sub-Saharan Africa this December Apply to compete in Startup Battlefield MENA 2018 Bag Week 2018: P.MAI’s women’s leather laptop bag is luxury packed with utility Startup Battlefield is coming to the Middle East and North Africa, apply today 24 hours left to apply for Startup Battlefield at Disrupt SF ''18 Only two days left to apply to Startup Battlefield at Disrupt SF ''18 Startup Battlefield application deadline extended by one week Two days left to apply for Startup Battlefield at Disrupt SF 2018 One week left: Apply for Startup Battlefield at Disrupt SF Apply now: Startup Battlefield San Francisco ’18 applications end in less than 2 weeks Announcing the 15 companies competing in Startup Battlefield Europe Launch with TechCrunch in the Startup Battlefield competition at Disrupt SF 2018 Applications still open for Startup Battlefield at Disrupt SF ''18 Meet TechCrunch in Nigeria and Ghana this week! Applications for Startup Battlefield at Disrupt SF are now open TechCrunch is back in Africa next week! Only 48 hours left to apply for Startup Battlefield Europe Your 2017 Disrupt NY Startup Battlefield final round judges Announcing the judges for Disrupt NY Startup Battlefield Competition Last week for youth groups to apply to come to Disrupt NY Teachers, mentors and youth advocates: Apply to have your youth attend Disrupt NY Announcing the 10th Annual Crunchies Board Members Marissa Mayer, Sebastian Thrun, and Troy Carter to present awards at 10th Annual Crunchies Announcing our 2016 Disrupt London Battlefield judges Announcing the TechCrunch Disrupt London 2016 Agenda Announcing the 10th annual Crunchies Awards nominations Bioscience meets AI - Dr. Jackie Hunter of BenevolentAI to speak at Disrupt London Meet your Disrupt SF Startup Battlefield Final Round Judges: Cyan Banister, Roelof Botha, Matthew Panzarino, Susan Wojcicki and Padmasree Warrior Announcing the Disrupt SF Startup Battlefield competition judges Announcing the Disrupt SF 2016 Agenda Meet your Disrupt NY Startup Battlefield final round judges: John Borthwick, Charles Hudson, Alfred Lin, Susan Lyne, Matthew Panzarino and Alan Patricof Announcing the Judges for the Disrupt NY Startup Battlefield Announcing the Disrupt NY 2016 Agenda Announcing the first batch of speakers for Disrupt NY 2016 The List Of Crunchies Presenters Is On Fire This Year
漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


收购大众点评 腾讯也急了?

当前位置: 艾金森 > 门户 > 新闻

点击量 12
编辑: 1   作者: 网易   时间: 2014/02/16 18:11:26  

文/阿祥

近日,消息人士称,曾经多次传出的大众点评与腾讯的绯闻“木已成舟”,腾讯将达成对大众点评的注资或收购,交易细节不明。在阿里快速搞定高德之后,腾讯收购点评,说明在O2O领域,已经握有微信重器的腾讯也急了。

个人认为,在这背后,似乎源于对百度“地图+团购”布局占领O2O先发优势的恐惧。事实上, 在BAT三家当中,腾讯进入O2O领域不算最晚,但却始终犹豫不决,基于微信推出的微生活服务也一直不温不火。大众点评对于腾讯的战略意义,绝对不亚于糯米之于百度、高德之于阿里。

在互联网时代,地图还不得不承受着使用需求(移动)与使用场景(PC)的天然矛盾,因而以高德、凯立德为代表的传统地图厂商为了收入,更愿意瞄准导航仪这个能够产生收入的市场,代价就是放弃大出几个量级的普通用户。当智能手机来临,矛盾瞬间崩塌,地图产品以APP的形式迎来了新生,开始大放异彩。目前,在移动O2O层面,地图已经成为最重要的底层应用,这一理念已深获各互联网巨头共识。BAT的另一边,百度也在地图业务上不遗余力做推广,现在百度地图拥有超过2亿用户、40万聚集在开放平台上的开发者。

从目前来看,包括百度在内的地图平台化推进还是很给力的,但何时能够突破天花板真正使位置服务迎来爆炸式的增长,还是未来的关键所在。

无疑,这些都让腾讯感到压力。而除了强大竞争对手的压力之外,腾讯的难题还在于怎样与大众点评进行整合。O2O是一个依靠时间和投入缓慢积累的重行业,这和腾讯所擅长的互联网快速突破风格并不匹配,二者将如何协同,将是腾讯的一个不小的障碍。