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Facebook Admits Some Decrease Of Usage Amongst Young Teens For The First Time

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编辑: 1   作者: Techcrunch   时间: 2019/3/25 19:29:15  

Facebook may be feeling the pinch from teen-focused, mobile-first social networks like Snapchat, as CFO David Ebersman said on today's earnings call that Facebook "did see?a decrease in daily users specifically among younger teens," though he prefaced that saying "usage of Facebook among US teens overall was stable from Q2 to Q3." This is the first time Facebook has reported real trouble with teens.

Facebook did say that "We remain close to fully penetrated among teens in the US," (eww, terrible phrasing) and noted?there wasn't a ton of data supporting the drop with young teens.?On the data, Ebersman said "This is of questionable significance ... but we wanted to share this with you now because we get a lot of questions about teens."

The grim notes on young teens come after Facebook had denied losing luster with teens last quarter. Mark Zuckerberg said in July that "One specific demographic I want to address is U.S. teens. There’s been a lot of speculation and?reporting that fewer teens are using Facebook, but based on our data that just isn’t true." But the social landscape is rapidly shifting.

Snapchat CEO Evan Spiegel said onstage at TechCrunch Disrupt SF in September that it sees?350 million "snaps" (photos and videos) sent per day. That's equal to the number of photos uploaded to Facebook per day. Of course, some teens may be shifting their attention to Instagram, which Facebook owns.

Still, analyst Ben Bajarin confirms that his research shows Facebook is losing usage amongst teens in core demographics like the U.S.