Google Taps Cooliris To Enable Media Browsing On Nexus One SocialToo Attempts To Go Viral With Twitter-Based Affiliate Program EMC To Acquire IT Risk And Compliance Software Developer Archer Technologies Thomson Reuters Acquires Discovery Logic To Boost Analytics PSA: iTunes Connect will be down December 23-28 Toyota plug-ins to arrive in limited fashion within a year New Enermax keyboards: very thin, otherwise unremarkable Hacknooks! Giveaway: ContourHD 1080p wearable HD cam OpenOfficeMouse reborn as WarMouse Meta New X-Slim X600 Pro from MSI looks slick EU considering limiting media player output to 85dB Photo Booth and Canons with cheap lenses dominate Tumblr Western Digital''s HDDs go to 11... percent more storage thanks to new technique CrunchGear meet-up: Seattle edition Valve puts the future of TF2 in the players hands with Soldier-Demo feud Bioware really went all-out for the Mass Effect 2 voice actors StealthSwitch: it''s a button... that you step on Babbage''s 19th-century "difference engine" on display in Mountain View It is finished: Panasonic buys Sanyo for $4.6bn Ruler Pen: wish I''d thought of that Galaxy Tab Seven Will Run Gingerbread 2.3.4 The 4:20 Watch From Cadence Mention Of 5th Gen Airports Extreme And Time Capsules Appear In Sofware Update Colorfly''s "Audiophile-Quality" Audio Player Is Made Of Wood Meet The Robostir, A Robotic Soup Stirrer Up Close With The Uber-Expensive Ulysse Nardin Chairman Phone Acer To Dump Laptops In Europe This Season Whispers Of Unions At Apple Stores SugarSync Adds Mobile Device Management To Send Files To Devices From The Web Wii U Is Coming Spring/Summer 2012, Sega Exec Says Player 1 Start: Will The Wii U And Playstation Vita Fly Or Die? (TCTV) Player 1 Start: The Wii U Vs. The Playstation Vita (Fly Or Die) Free Wi-Fi Coming To New York Parks Weekend Giveaway: A B&N Nook Shazam Revamps iPhone App In Hope Of Increasing Engagement Secret Hits A Hot App Milestone With Discovery Of First Security Issue OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts Four Handy Tools To Workaround - Or Ditch! - Apple''s iPhoto OpenTable Now Piloting Mobile Payments In San Francisco Restaurants Now With 75% Of All Traffic Coming From Apps, Pinterest Revamps Its Mobile Website ProFlowers Comes To iPhone Via A Modern, Simple Gifting App Cash-Based Payments Network PayNearMe Raises $20M Series E, Expands Via Family Dollar Partnership Crowdfunder Raises Another Million Ahead Of International Expansions Skit!, An Animated Video App For Telling Silly Stories, Comes To Android Dónde Raises A Million For A Smarter Mobile Store Locator That Tells You Where Products Are Located Punchbowl Rolls Out New, Touch-Friendly Digital Invitations, Snags Exclusive Disney Partnership YC-Backed Taplytics Lets You Run A/B Tests On iOS Without Waiting For App Store Updates Netflix Will Raise $400 Million To Fund European Expansion, Original Programming Mobile Deep Linking Service Deeplink.me Debuts A Native Ad SDK
漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Adictik Lets You Create Ads For Your Favourite Brands
AdICTIK让你为你最喜欢的品牌创造广告

当前位置: 艾金森 > 门户 > 新闻

点击量 68
编辑: 1   作者: Techcrunch   时间: 2018/11/13 1:57:04  

In a world where products are increasingly bought or worn like a badge of honour - Android versus iPhone, anyone? - it could be said that you are what you advertise. One startup hoping to cash in on the steadfastness of brand loyalty is Barcelona-based Adictik.

The company's iOS app lets you create 'personal' ads for the brands you love. Take a photo, overlay a brand logo from a choice of over 500, and share the resulting photo on the Adictik social network and elsewhere.

"We realized that we can solve two problems in one app," says Adictik co-founder Laura Santolaria. "In one hand, users increasingly generate more and more brand-related content, yet brands fail to appreciate the significance of their fans. In the other hand, brands are trying to connect with their target audience through an infinite number of channels."

Thus Adictik wants to be the channel for brand affiliation to rule them all. Or perhaps the 'Instagram for brands' with its focus on photo creating and sharing.

But will fans of brands bite? So far the startup thinks the signs are good. A quiet launch in July has since seen 15,000 downloads. More promising, 10,000 ads have been created by users, ratcheting up more than 500,000 mobile screen impressions.

"With Adictik we created an app that turns your photos into ads where you are the star and brands can use them for their brand content and reward the fans' generated content," adds Santolaria.

And whilst there's the obvious risk that some fans will use this form of re-mix culture to create photos that are negative about a brand or invert a brand's message, the upside is that part of Adictik's business model is to provide detailed analytics via a dashboard for brands that will enable them to take ownership and do things like make available official logos and run competitions.

Related to this is something Santolaria calls visual hashtags: specially created logos or slogans tied to a specific brand-related event. "Brands can create ephemeral logos," she says, such as one made available during TechCrunch Disrupt, for example.

Meanwhile, another path to monetisation being considered is through "segmented" push motivations. "An example could be: Aloha Steve, have you alredy drunk your Ristretto today? We'd love to see your Nespresso moment," says Santolaria, disclosing that the startup is currently working on several deals based on this idea.

"Our vision is that Adictik becomes the world’s largest ad agency, without advertising agents," she adds.