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一张发行8年的微信唱片:只收录了4首歌曲


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Adictik Lets You Create Ads For Your Favourite Brands
AdICTIK让你为你最喜欢的品牌创造广告

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编辑: 1   作者: Techcrunch   时间: 2018/11/13 1:57:04  

In a world where products are increasingly bought or worn like a badge of honour - Android versus iPhone, anyone? - it could be said that you are what you advertise. One startup hoping to cash in on the steadfastness of brand loyalty is Barcelona-based Adictik.

The company's iOS app lets you create 'personal' ads for the brands you love. Take a photo, overlay a brand logo from a choice of over 500, and share the resulting photo on the Adictik social network and elsewhere.

"We realized that we can solve two problems in one app," says Adictik co-founder Laura Santolaria. "In one hand, users increasingly generate more and more brand-related content, yet brands fail to appreciate the significance of their fans. In the other hand, brands are trying to connect with their target audience through an infinite number of channels."

Thus Adictik wants to be the channel for brand affiliation to rule them all. Or perhaps the 'Instagram for brands' with its focus on photo creating and sharing.

But will fans of brands bite? So far the startup thinks the signs are good. A quiet launch in July has since seen 15,000 downloads. More promising, 10,000 ads have been created by users, ratcheting up more than 500,000 mobile screen impressions.

"With Adictik we created an app that turns your photos into ads where you are the star and brands can use them for their brand content and reward the fans' generated content," adds Santolaria.

And whilst there's the obvious risk that some fans will use this form of re-mix culture to create photos that are negative about a brand or invert a brand's message, the upside is that part of Adictik's business model is to provide detailed analytics via a dashboard for brands that will enable them to take ownership and do things like make available official logos and run competitions.

Related to this is something Santolaria calls visual hashtags: specially created logos or slogans tied to a specific brand-related event. "Brands can create ephemeral logos," she says, such as one made available during TechCrunch Disrupt, for example.

Meanwhile, another path to monetisation being considered is through "segmented" push motivations. "An example could be: Aloha Steve, have you alredy drunk your Ristretto today? We'd love to see your Nespresso moment," says Santolaria, disclosing that the startup is currently working on several deals based on this idea.

"Our vision is that Adictik becomes the world’s largest ad agency, without advertising agents," she adds.