UK''s House Of Lords Summons Facebook And Google To Talk Convergence And Media Power LivingSocial Confirms Layoffs: 400, All But A Couple Dozen In The U.S., 10% Of Workforce Xbox Music''s Ad-Based Revenue Model Takes Shape: Triton (Pandora''s Partner) Appointed For Audio Ads And Analytics After 3.5M Downloads Of Its iPhone App, Etsy Finally Goes To The iPad NPD: U.S. Windows Device Sales Down 21% On Last Year; Windows 8 Tablet Sales "Almost Non-Existent" Microsoft Puts $250M More Into Its Ed-Tech Program, Partners In Learning; Wants Provide 20M Teachers With "21st Century Skills" After Its 9-Figure Acquisition, Recruitment Software Giant Bullhorn Buys MaxHire And Sendouts For More Cloud Services App Annie Integrates With Google Analytics, Launches Free In-App Analytics For Developers Rhinobird Enters The Live Streaming Race With Its Collaborative, Hashtag-Powered App Jay Z''s Tidal Catches Up To Competition With Launch Of A Family Plan Netflix Moves Into Original Feature Films, Starting This October Binge Watchers Quick To Abandon Shows After One Bad Experience, More Than Half May Not Return Twitter Officially Launches Its Mobile Ads Manager Hulu’s Living Room Viewing On The Rise As PC Viewing Declines Microsoft''s New Tossup App Lets You Poll Your Friends, Plan Events Amazon Debuts Dedicated Mobile Apps For Its Dropbox Competitor, Cloud Drive In Wake Of Apple Music, SoundCloud Update Focuses On Music Discovery, Better User Experience Media Server Company Plex Hacked - Forum Servers Affected, But Payment Info Safe Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles Pluto TV, An Online Video Service Targeting Cord Cutters, Will Stream Hulu Google Is Testing Price Comparisons In Its Product Ads Developer Finds A Web Stream For Apple Music''s Beats 1 Radio That Lets Android Users Tune In Smart Android Launcher Yahoo Aviate Gets Overhauled, Accused Of Being A “Google Now Clone" Gmail Gets Hundreds Of New Themes And Emoji Could Google be planning to add its own SIM card to the Nexus One? An update on the TechHub project Lessons from 10 disappointing tech stories of 2009 Thanks to our sponsors - they help make the Euro tech scene great Insane video of Nokia N900 unboxing, requires you to hack into it MoneyDashboard launches Mint-like Beta - it''s another one powered by Yodlee Lessons From 10 Disappointing Euro Tech Stories Of 2009 Why would Google not pay as little tax as possible? Startup investors can get tax relief AND liquidation preferences Vodafone opens pre-registration for the iPhone As hundreds of Eurostar passengers languish, Eurostar ignores Twitter Rummble meets Foursquare''s Mayors head-on with Local Heroes Ycombinator-style programme aims to be The Difference Engine How two mad guys raised £2,000 for charity at ChristmasCrunch Get your entry in for the Mobile Premier Awards Rummble Sends In Local Heroes Against Foursquare''s Mayors Add your events for next year here As Britain is buried, someone claims the IP for the #uksnow hashtag Seedcamp releases dates for 2010 Seedcamp Releases Its Dates And Cities For 2010 Microsoft commits to fixing custom apps broken by Windows 10 upgrades Is China''s digital silk road going to pave over Silicon Valley? Track Blog Reactions To Your Brands With Scout Labs The Twice Shy Entrepreneur Anchor Intelligence To Audit Click Fraud Making Fun Of Facebook Is Fun: Add Fake Beacon Actions
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive

漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?

Once Magazine Brings Compelling Photojournalism To Your iPad

当前位置: 艾金森 > 门户 > 海外资讯

点击量 11
编辑: 1   作者: Techcrunch   时间: 2018/11/14 6:39:06  

Do you remember when photojournalism and photographic stories used to be a more central part of the news reading experience? Granted, those were the days when print publishing reigned supreme and photo-centric news magazines represented some of the highest circulation periodicals in American publishing. There's no better example of this than Life Magazine, which sold 13.5 million copies per week at its peak.

Yet, Life's print edition slowly sputtered out of existence over the years (finally closing the doors of its print operations in 2007 after a number of re-starts), and just as digital technology has forced publishers and media organizations to alter their approach to the distribution and monetization of their content, photojournalism, too, seems in desperate need of a shot in the arm.

Photography and photo-sharing have exploded in popularity thanks to the cameras on our smartphones and the countless photo apps and tools that make storing, displaying, and sharing our photos a breeze. While online photo albums and slideshows have become ubiquitous, quality photojournalism and photo stories that actually present a narrative (and even share news) just haven't made the jump.

Once Magazine, a startup that officially launched its first issue on the App Store in August, is looking to breathe new life into photojournalism by offering a series of curated photo stories uniquely edited and designed specifically for the iPad. Working with professional photographers and writers to create complete stories that aren't just aggregated clumps of photos from the Web (no slideshows here), Once wants to reach all those people that love photographic stories, whether they consider themselves professionals or casual Instagram users. It's Life Magazine for the tablet age.

(For sake of full disclosure, I should say that I have known the founders and editors at Once for several years, and consider them close friends. While I have no personal financial stake in the magazine, I do admit a bias insofar as I hope they achieve fame and glory. Though, admittedly, this can be said for all the startups I cover.)

While print publishing and photojournalism may be going the way of the dinosaur, every day, people upload millions of images to their Facebook and Flickr galleries, Path and Instagram, and the growing demand for engaging and sharable photographic content presented in a non-snooze-worthy narrative is still alive and kicking. (Just ask Tracks.)

Yet, as iPad owners currently resort to viewing photo galleries and stories in Safari and photographers remain fixed to print publications where photo budgets are drying up at light speed, Once is hoping to take advantage of the new availability of sales data and the shifting consumption habits of readers on the Web to offer a new solution.

In an industry where contributors struggle to make money from their digital content, and publications likewise fight tooth-and-nail to monetize, Once is hoping to offer a compensation (and revenue) model that can address both of these pain points. For starters, the magazine initially launched for free on the App Store, but today the team has released its new paid version, which means that its issues are now available both as in-app purchases or via a discounted monthly subscription. (The cost of which is $2.99 per issue or $1.99 per month with recurring billing, respectively.)

To entice photographers, Once will be splitting all revenue from App Store sales right down the middle (after Apple takes its 30 percent cut, of course). As it stands now, the magazine is advertising free, but moving forward, Once will slowly incorporate ads and will also look to begin selling physical prints of popular photos through the App Store.

Although Once has only been live for just over a month, the startup's unique model has already added Dave Eggers (the award-winning author, co-writer of the screenplay for Where the Wild Things Are, and founder of McSweeney's and 826 Valencia) as well as Pulitzer Prize-winning photographer Vincent Laforet to its advisory board. What's more, Pulitzer Prize-winning photographers like Craig Walker, who contributed work to a private beta, continue to line up to participate in the Once experiment.

The reason for this seems largely due to the fact that the magazine has been designed specifically for the iPad. From the beginning, that's been the focus - unlike the trajectory of the majority of publications, which start with a print product and then grumpily port their offline content to digital media and app stores. The hope is that starting from scratch will allow Once to bypass the baggage inherent in legacy print models and give them a leg up on the competition.

As to the content of the magazine, generally speaking, each issue of Once will include three feature stories, each of which will be introduced by a multiple-page-long essay. Each feature will include an average of 20 to 25 photographs, which are complemented by captions, audio clips, and interactive graphics.

Thanks to the high resolution of the iPad 2's display (1024-by-768-pixel resolution at 132 pixels per inch, for those keeping track) the experience of flipping through these photo-essays on the iPad is more enjoyable than reading a magazine in print. The interface is intuitive, easy-to-use, and provides just enough supplemental bells and whistles without distracting from the star of the show: The mind-blowing photos.

Of course, the one problem with being an iPad-focused magazine is that Once doesn't have the benefit of drawing from a ready-made readership. While the team doesn't have to worry about the costs (and overhead) traditionally associated with print publishing, user acquisition will no doubt be the startup's biggest hurdle going forward. To combat this, friend and Once Founder Jackson Solway tells me that the team is considering various ways to partner with existing publications, potentially offering teaser versions of their stories to high-traffic websites in exchange for prominent links back to the Once app.

What's more, with Apple prominently featuring Newsstand on all iOS 5-enabled devices, this will likely become a terrific source of downloads and eyeballs not only for Once, but for all publishers.

As Mark Edmiston, CEO of Nomad Editions, (which has a similar sharing model to Once, albeit with smaller rev-sharing percentages for contributors), recently told Johnny Biggs, publications that have previously found their app-only titles lost among the barrage of lifestyle apps and passed over by readers, Newsstand allows them to place their content front and center, which he believes will be a boon for publishers going forward.

As the Once team is composed of those who've previously worked at Wired, Getty Images, McSweeney's, and Mother Jones, there's plenty of publishing experience to go around, but with a 50:50 rev-sharing model, and prices set at levels that won't scare away potential readers, the startup is going to have to sell a lot of issues to stay afloat. To aid in the quest for profitability, the team raised a small seed round back in March and is currently actively pursuing a larger second round of financing.

With a beautifully designed app that features some amazing photography from notable photojournalists, the Once experiment is already off to a good start, but the big question is: Can the startup's rev-share model prove to be more lucrative for photographers and editors than current industry practices - are they tapping into the future of photojournalism? Or is this just another false start?

Weigh in and let us know what you think. And check out Once in the App Store here.