If only Huawei''s handsome, high-tech Honor Magic phone was coming to the US A new brain health app from Neurotrack warns users of memory decline TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech Crowdsourced data can teach your phone to follow your eyes Why gaze tracking startup Cogisen is eyeing the Internet of Things Eye-tracking virtual reality startup FOVE raises $11M Series A Apple Patents Eye-Tracking And Visual Control Tech For Mac, iOS And Beyond Umoove Launches iOS Game To Make The Case For A Face-Tracking Gesture Interface On Mobile The Eye Tribe Says It''s Shipping Its First $99 Eye-Tracking Units, Raises Another $1M The Eye Tribe''s Strategy Is Larger Than Their $99 Eye Tracking Hardware Unit The Implications Of The Interface That Watches You Medium debuts its paid membership subscription program James Gunn fired from ''Guardians of the Galaxy 3'' after offensive tweets resurface Discovery may launch its own streaming service, too Here are the 12 startups in Techstars NYC''s Winter 2018 class Spotify launches ''The Game Plan,'' a 10-part educational video series for artists Spotify launches ''Spotlight,'' a new podcast format with visual elements Japanese E-Commerce Giant Rakuten Confirms Acquisition Of Video Site Viki Creative-focused app PicsArt hits 100M MAUs, attracting brands tired of trolls Fans celebrate Star Trek’s 50th anniversary Greycroft announces $250 million growth fund Nordstrom Acquires Men''s Shopping Service Trunk Club BuzzFeed Showcases Its Serious Side With A News App And Customizable Alerts BuzzFeed says its morning news show ''AM to DM'' is reaching 1M daily viewers Netflix picks up ''Follow This,'' a weekly series about BuzzFeed reporters The final season of ''Unreal'' debuts on Hulu Roku unveils $200 wireless speakers made for Roku TV Octi raises $7.5M to create augmented reality that understands human movement Casper opens a storefront for $25 naps Dirt Protocol raises $3M for a decentralized, blockchain-based approach to information vetting Tilting Point expands its user acquisition fund to $132M in annual spending Facebook is testing augmented reality ads in the News Feed Google Pay rolls out support for peer-to-peer payments and mobile ticketing Retail startup Bulletin is giving brands new tools to manage their in-store presence Sonos files to raise up to $100M in IPO Captiv8 is making its influencer database available for free TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics Science fiction writer Harlan Ellison is dead Postmates And Twitter Product Guru Sara Mauskopf Is Working On Parenting App Called "Winnie" Flipagram''s Stories Are Sticky And You Can Now Create 60-Second Flips Google Drive Makes It Easier To Find The Files You''re Looking For Flickr Comes To Gear VR With 360 Degree Photo Viewing Experience Chicago And Los Angeles Are Next Up For Google Fiber Jeff Bezos (And Probably Others) Would Like To Send Donald Trump To Space Airbnb Confirms Its Massive $1.5 Billion Raise Stanford Uses Virtual Reality To Make Its Heisman Pitch For Christian McCaffrey Go Chat With Miss Piggy On Facebook Messenger To Push Moments, Twitter Starts Shoving The Notifications Tab To The Side Insert Snarky Subtweet About Twitter Trademarking Subtweet Oculus Announces Rock Band VR For The Rift
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Buy Last-Minute Broadway Tickets With TodayTix

当前位置: 艾金森 > 门户 > 海外资讯

点击量 47
编辑: 1   作者: Techcrunch   时间: 2018/12/5 19:01:03  

Mobile accounted for more than 50% of ecommerce?last year, yet was just 0.08% of Broadway sales. TodayTix is changing that with its last-minute theater ticket app, and it’s making good money along the way. Six months after launch, the startup has 120,000 users, 15 employees, is making a hefty 12% margin on purchases, and is set to sell 1% to 2% of all Broadway tickets in 2014.

The theater market might seem small, but at $13 billion a year, it’s actually bigger than movie box office sales in the US. Internationally, it's a $50 billion market that’s hardly evolved since the dawn of the web. Now TodayTix wants to bring the dusty business of plays, musicals, circus, and more into the mobile age.

Merritt Baer is the man to do it. I knew him from Stanford where he double majored in drama and economics. Baer was the big man on campus when it came to theater, directing the Spring musicals and serving on the board of theater society. After graduating he spent three years as the head of theater ticket inventory at Viagogo, an online ticket marketplace. He then started his own theater production company and won a Tony award for producing the resurrection of Death Of A Salesman with Philip Seymour Hoffman in 2012. His background in ticketing technology and theater accolades give TodayTix street cred in the industry and helped it forge relationships with the top Broadway venues.

Baer tells me “The experience of buying tickets hasn’t evolved." Getting last-minute Broadway tickets means you probably either stood in line through the crowds and elements at the TKTS booth in Time Square, or juggled screens in clunky online interfaces trying to find a deal.

TodayTix reimagines this flow with its simple iOS and Android apps for buying tickets up to a week in advance. It lists every Broadway show with tickets available in a colorful, information rich feed, plus offers the deepest publicly available discounts. You can quickly pick from the available dates and times, see seating charts, and choose your section and price point. This might sound familiar from the concert space where there's WillCall, YPlan, Applauze, and more, but there's still a big opportunity in building a dedicated app for theater.

TodayTix charges a flat $5 convenience fee per ticket, which is lower than what you’ll find on Ticketmaster or Telecharge, which add around $8 to $15 per seat. If you pick your tickets up from the box office, TodayTix collects a small commission from the theater. Alternatively, you can choose the ritzy concierge pickup option for $5 extra, where a TodayTix representative will be waiting outside your theater in a red coat for a quick hand-off and expedited entry in case you’re short on time or patience.

I tried the concierge buying experience while I was in NYC for TechCrunch Disrupt in May. We showed up late, but instead of having to worry that the box office might have closed or been mad, I found the TodayTix rep down the street. They gave me the tickets with a smile and we made it inside without missing much of the show.

It’s still a bit tough to compare tickets for different shows or dates on TodayTix. Since theater shows run most days of the week, sometimes twice a day, it can be hard to know whether you should spend more for a night show, or could get better seats for the same price at a matinee. That’s a problem with almost all theater ticket buying interfaces, but it’d be great to see TodayTix add a comparison shopping feature.

Even with its current system, it poses a threat to TKTS, Broadway.com, Ticketmaster, Telecharge, and other sellers. They might have SEO, but TodayTix is the first result when you search "Broadway" on the App Store. Its sales are growing 40% per month, 40% of its 120,000 users are active each month, and 40% of sales come from repeat customers.

That level of retention means once people switch to buying?theater tickets with the app, they stick with it, and could provide high lifetime values. Though you can find solid discounts on TodayTix, Baer says about 50% of purchases in the app are for full-price tickets since people end up wanting nicer seats. It's also using a Dropbox-style growth model, giving people in-app credit for inviting their friends.

While it’s currently only in New York City, TodayTix is preparing to launch in London’s West End this year, and has eyes on Chicago and Las Vegas. Eventually, it wants to sell for every venue in the world. To fuel that growth, it raised a $550,000 seed round last spring and a $1 million convertible note at the start of 2014. With each new market, people will have more reason to download and remember the app. TodayTix is also working with mobile deep link retargeting advertising system URX and others to hit people with ticket offers or re-engagement reminders when they visit the cities where it operates.

TodayTix faces an stodgy market and established players with deep pockets, ?but the shift to mobile is on its side. By focusing on the last-minute piece of the ticket pie, the app has more flexibility to offer a streamlined buying experience, "the same way as HotelTonight" says Baer. That's music to the ears of TodayTix's customers, and drama for its competitors.