Beats Solo2 Wireless Review: Bluetooth Adds Considerably To The Solo Appeal YouTube Revamps Its Music Awards For Second Year Show YouTube Revamps Its Music Awards For Second Year Show Xbox One Gets HBO Go Xbox One Gets HBO Go U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo U.K. Homegrown Crowdfunding Platforms Band Together To Create Self-Regulatory Body Without Kickstarter, Indiegogo AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" AdBlock Plus Responds To Play Store Ban: "Unilateral Move By Google Threatens Consumer Choice" What Are Twitter Line Breaks Good For? What Are Twitter Line Breaks Good For? Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook - Just ABI: Tablets Will Take A 35%, $8.8BN App Revenue Share This Year - Passing Smartphones By 2018 More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages More Bad News For Mobile Maker HTC As Haptics Company Immersion Applies To Restart Patent Litigation & Push For Damages Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe Berlin-Based iversity Relaunches As MOOCs Platform, Sets Its Sights On Becoming The Coursera Of Europe More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense More Data Showing iOS, Especially The iPhone, Still Killing It In The Enterprise, At Android''s Expense Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Google+ Hangout App Scoot & Doodle Raises $2.25M Seed, From Valley Angels & Pearson, To Get More Kids Learning Through Play Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe''s Digital Index Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Global Mobile Subscriptions To Rise To 8.9BN By 2017 - With 80% Of Them In The Developing World, Says Strategy Analytics Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Android App Monetization Platform Metaps Raises $11M Series B From Fidelity Growth Partners Japan & Others To Fuel Asian Growth Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? Chinese Ministry Critical Of Android''s Dominance - But How Much Power Does Google Really Have In China? MySpace Subtly Debuts A Posthumous Heath Ledger Work MySpace Subtly Debuts A Posthumous Heath Ledger Work Delicious Freshens Up With Twitter. Founder Hates It. Delicious Freshens Up With Twitter. Founder Hates It. Google Quietly Quadruples Its Newspaper Archives Google Quietly Quadruples Its Newspaper Archives Google Continues Losing Long-Time Employees To VMware Google Continues Losing Long-Time Employees To VMware FTC Commends Schmidt For Stepping Down, But The Investigation Continues FTC Commends Schmidt For Stepping Down, But The Investigation Continues PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt PayFail: PayPal And Its APIs Go Down, Online Shopping Grinds To A Halt Rumor: Netflix Streaming Coming To The iPhone Rumor: Netflix Streaming Coming To The iPhone Google Preparing To Launch A Large Themes Gallery For Chrome Google Preparing To Launch A Large Themes Gallery For Chrome
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Dynamic Widget Management System Goldenrod Extends Life Cycle Of Your Widgets

当前位置: 艾金森 > 门户 > 海外资讯

点击量 19
编辑: 1   作者: Techcrunch   时间: 2018/12/6 8:28:43  

Many companies, especially those in the consumer brand and Internet space, use widgets as part of their online marketing efforts. After all, those tiny, standalone apps that can be installed on any web page are inherently viral, aimed at spreading quickly across blogs, social networks and other places. A successful widget campaign can not only help get in touch with end consumers, but also saves a lot of advertising dollars and strengthens brand recognition sustainably. Even the FBI has started offering widgets to hunt down criminals.

But widgets also have one major flaw: They tend to get old fast and eventually fall off people's pages (who, for example, wants to see dancing Christmas elves in April?). Here is where a new "content-managed widget system", dubbed Goldenrod, comes in. Developed by Centric, an LA-based interactive agency, Goldenrod is looking to make widget marketing long-term and strategic - by giving brands dynamic control over their widgets (and apps).

The key idea is to overcome the need to redesign, re-seed and re-propagate a widget or app every time a company decides to use social media for a marketing initiative. Goldenrod users can access an online control panel to alter the look and content of their widgets or apps that are already out there. Jason Stoddard, Managing Partner at Centric, says companies can change anything from text, video, photos and audio to skins - without having to program anything.

So once the widgets are distributed on starting pages and social networks, Goldenrod can help extend their life cycles significantly, provided companies are able to come up with a good online marketing strategy for their products. Think of a chocolate maker that can run different widget campaigns during Easter and Valentine's Day, but on the same installed base. Or a movie studio that can change already distributed apps every time a new film comes out without having end users do anything. That way, widgets can become a lot sexier (if done right) for users. And for companies, changing them comes pretty close to changing conventional websites.

Goldenrod is already available and integrates with branded widget distribution service Clearspring. The first company to use the new system is Cotton, Inc. (their "Fab Finds" widget, used to promote fashion items made of cotton, is already live at MySpace). This widget makes use of Goldenrod's integrated contesting function, which lets people get entries for sharing the widget, and automatically chooses a random winner (the giveaway deployed in this case is a so-called "Fab Find").