So When Do The "Droid Did" Verizon iPhone Commercials Start? ?Increíble! Google Turns Your Android Phone Into An On-The-Fly Conversation Interpreter So Google, You''ll Be Dropping Support For Flash Next, Right? Last Week, IE Was The Top Browser On TechCrunch. Wait, What? Facebook "Messenger Day" is the chat app''s new Snapchat Stories clone Beyoncé becomes a tech startup investor "Good guy" loan startup LendUp pays $6.3M for overcharging violations Facebook At Work is launching next month If Google buys Twitter, there''s a perfect spot for it in YouTube Unsexy Flexport scores $65 million as software eats shipping ?? Can''t wear Snap sunglasses at night ?? The hopes and headaches of Snapchat''s glasses Marketers say Facebook video metrics scandal is overblown Facebook Messenger adds group chat Polls and AI payment suggestions Operator harnesses chatbots, humans, and $15M to sell US goods to China Terence Crutcher''s shooting was absent from Facebook Trends How Dropbox Knows When You''re Sharing Copyrighted Stuff (Without Actually Looking At Your Stuff) Valve''s VR Expert Michael Abrash Joins Oculus As Chief Scientist New Android Handsets Will Need "Powered By Android" Logo To Get Google Play, Gmail, Etc. Oculus Hack Uses Cameras And Music To Mess With Your Perception Japan''s New Alert System Will Warn Mobile Users Of Incoming Missiles, Terror Attacks Threes'' Creators Publish An Epic Work Log To Show How Frustrating It Is To Be Cloned A Brief History Of Oculus Facebook''s New "Tweaks" Library Lets Developers Fine-Tune Their iOS Apps On The Fly HP: That Big 3D Printing Announcement In June? Never mind! Pushbullet Instantly Blasts Alerts From Your Android Phone To Your Computer Sony''s Advantage The Awesome Easter Egg In Sergey Brin''s Old Resume The Ember iPhone Case Improves Your Late-Night Selfies With 56 Built-In LEDs Qik Is Shutting Down In April, Three Years After Being Acquired By Skype Epic Games Tries Something New, Licenses All Of Unreal Engine 4 For $19 A Month Sony Announces Project Morpheus, A Virtual Reality Headset For The PS4 Xbox Chief Product Officer Marc Whitten Leaves Microsoft For Sonos Apple Music exits beta on Android with 3.3 stars Cheetah Mobile acquires News Republic for $57 million Niantic explains why it killed third-party Pokémon Go tracking services Krawd turns the ad agency into a marketplace Sketchfab makes it easier to look at 3D models in virtual reality Apple’s Phil Schiller named to the board of DNA sequencing company Illumina Donald Trump irresponsibly asks Russia to find Hillary Clinton’s missing emails iPhone, iPad and Mac sales are down, but Apple only cares about services now Some last-minute thoughts about Apple''s earnings Apple says Pokémon Go is the most downloaded app in a first week ever Apple will sell limited edition Apple Watch bands for the Olympics as sales stall Apple just dropped another iOS 10 public beta for you crazy testers Zapier launches $250/month team accounts Amazon lowers prices for some of its reserved instance types by up to 21% Verizon sells its private cloud and managed hosting businesses to IBM Mailchimp''s marketing automation tools are now available for free Red Hat launches OpenShift.io, an online IDE for building container-based applications
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive


漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
微信暂停漂流瓶功能:对色情内容零容忍
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
特斯拉:北京客户可三年免息融资购车并免费租赁车牌
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?
一张发行8年的微信唱片:只收录了4首歌曲


Facebook Engineer Fires Back At BuzzFeed: Users Don't Care How Many People View Their Posts

当前位置: 艾金森 > 门户 > 海外资讯

点击量 11
编辑: 1   作者: Techcrunch   时间: 2018/12/6 14:27:26  

"The Number Facebook Doesn’t Want You To?See", an article from Thursday by BuzzFeed claimed Facebook is hiding the number of people who see your posts so you don't feel bad that most people don't Like or comment. This morning, a Facebook engineer wrote a retort claiming that is "just plain wrong", and that Facebook's testing showed most users are more interested in feedback than total views.

BuzzFeed cited a Stanford study of 220,000 Facebook users that says they underestimate their posts' audience size by a factor of three. In reality, Facebook users reach 35% of their friends with each post and 61% of their friends per month.

The article hinged on the idea that if you have hundreds of friends yet only get a couple of Likes per post, it's not that people don't see your posts, it's that they ignore them or don't care ?enough to Like. BuzzFeed's Charlie Warzel writes that Facebook?"knows full well that the only thing worse than speaking to an empty room is speaking to a room full of friends and family and having them ignore you."

He's right. That's not very pleasant, and it's his reasoning for why Facebook won't tell normal users how many people see their posts, and it sounds plausible. Facebook doesn't want to hurt our feelings and prove our friends don't care about us. Sure. In some cases when I post something I think is really interesting and I get little feedback, I wonder whether my friends find me boring or Facebook didn't show it to that many people.

But Facebook news feed engineer Lars Backstrom brings his own data to the argument. It's not an official statement by Facebook, though I was tipped off to it by Facebook PR. About?the potential view count feature BuzzFeed suggests the social network is purposefully denying users, Backstrom writes:

"A few of us did build and test a feature like this internally. Our conclusion after testing it: people are way more interested in seeing *who* liked their posts, rather than just the number of people who saw it. In fact, in all of the thousands of pieces of feedback we receive about News Feed each month, virtually no one has asked to see this information. If we saw enough people asking for this, we would definitely consider building it into the product. But, from what we've seen, including the raw numbers isn't worth the space it would take up on the screen."

It's not a matter of hiding anything from users, apparently. It's just a trade off of value and screen real-estate. Facebook could add it view counts, but it would provide too little utility and take up too much room. That makes sense, especially on mobile.

When the view count number is relevant, Facebook shows it, like for advertisers, Page owners, and Groups. Facebook gave view counts to Groups because it would help people schedule events and make sure everyone in the group was on the same page. Let's say a book club posted it was changing its meeting location, members could see whether all their fellow bookworms had seen the post, or whether they should be called or texted so they don't get lost. The feature provided enough utility to warrant the space it took up.

But not everyone wants others to know what they've seen when it comes to normal news feed posts. That's something Warzel never mentions. View counts could raise privacy questions if they come with a list of names like Groups post. ?If Facebook had view counts with names and you visited someone's profile, they could find out because you had suddenly viewed all their recent posts. That's why when people suggested Groups was just a stepping stone to Facebook showing news feed view counts, I wrote that would be too sketchy, and unlikely to happen.

Backstrom concludes that "this BuzzFeed article suggests that we have lots of ulterior motives when we make decisions about News Feed. The reality is that we're just trying to show people as many interesting stories as possible." Warzel tweets to me "never wrote that ppl were crying out for post view counts, like he says. Only that it's in fb's best interest not to show them." He believes hurt feelings equal fewer users.

In my opinion, quite the opposite could be true. Showing view counts with names could decrease Facebook usage.

Some people might find view counts fascinating, but they're unruly. Scanning a list of hundreds of people to see who saw your posts sounds like a chore. It would take up screen space and most wouldn't use it consistently. But the real danger is that view counts could cause a chilling effect on Facebook browing. You might be apprehensive to freely bounce around Facebook if you knew your were leaving digital breadcrumbs everywhere you went.

Warzel tells me he was imagining view counts would be "anonymized", without names. He tweets "don't agree that it's a real estate problem. could have separate analytics-doesn't have to be on each post." He says we know too little about our social network audience, and that anonymous, aggregate view counts could change that. If Facebook wants to back up Backstrom's claim that view counts are omitted because they're not worth the real-estate, it could place them somewhere where they wouldn't detract from the average user's experience. For example, on the perma-linked page dedicated to each post. That would let interested users dig for their view count without cluttering the Facebook home page.