founder Ning Li launches cosmetics startup Typology StarOfService switches business model for its independent contractor marketplace Antescofo’s Metronaut adds an orchestra when you play music VPN protocol WireGuard now has an official macOS app Apple could release a 16-inch MacBook Pro and a 31-inch 6K display Alan raises another $45 million for its health insurance product Visa and Mastercard could raise interchange fees Uber sues NYC to contest cap on drivers Coinbase users can now withdraw Bitcoin SV following BCH fork Amazon could launch Amazon Go store in London Opera teases new desktop browser design Malt raises $28.6 million for its freelancer platform Devialet’s Phantom Reactor turns music into an emotional experience Bioware''s high-flying ''Anthem'' falls flat OneWeb''s first six global internet satellites are safely in orbit Swarm Technologies raises $25M to deploy its own 150-satellite constellation Ubiquitilink advance means every phone is now a satellite phone Opportunity Mars rover goes to its last rest after extraordinary 14-year mission The Opportunity Mars rover''s greatest shots and discoveries Senate confirms new FCC Commissioners Carr and Starks WellSaid aims to make natural-sounding synthetic speech a credible alternative to real humans ''Save the Internet Act'' would bring back net neutrality, plain and simple Galaxy S10 takes the ''best smartphone display'' crown Koala-sensing drone helps keep tabs on drop bear numbers SpaceX''s Crew Dragon makes its first orbital launch tonight A nanoparticle injection is all it takes to let these mice see in infrared Skyrim mod drama gets ugly with allegations of stolen code and misappropriated donations Boeing''s ''Wingman'' drone buddies up with pilot-flown jets Prototype prosthesis proffers proper proprioceptive properties FTC creates antitrust task force to monitor tech industry Watch SpaceX launch the first private moon landing mission (Update: Success!) Nintendo''s Reggie Fils-Aimé retires (and Bowser claims the castle) This robotics museum in Korea will construct itself (in theory) This custom ''hyperfisheye'' lens can see behind itself These hyper-efficient solar panels could actually live on your roof soon InVision, valued at $1.9 billion, picks up $115 million Series F Figma gets $40 million Series C to put design tools in the cloud PayPal to invest $750M, and Dragoneer $100M, into MercadoLibre, Argentina''s e-commerce powerhouse NVIDIA to buy supercomputer chipmaker Mellanox for $6.9B, beating out Intel and Microsoft Tesla u-turns on store strategy, will keep half of showrooms open... and hike prices by 3% Josh Wood, hair colorist to the stars, gets $6.5M led by Index in its latest D2C bet Taxify rebrands as Bolt to expand its transport options beyond private cars Matterport raises $48M to ramp up its 3D imaging platform Fictiv raises $33M to be the ''AWS of hardware manufacturing'' Facebook says that Workplace now has 2M paying users Compass acquires Contactually, a CRM provider to the real estate industry Threads emerges from stealth with $10.5M from Sequoia for a new take on enabling work conversations YieldStreet raises $62M to democratise alternative investments in shipping, real estate and more Walmart acquires Israel''s Aspectiva, which analyses UGC to recommend products to shoppers KaiOS, now with 85M feature phones shipped, doubles down with Google, carrier deals and more
Amazon hires Disney SVP Kyle Laughlin as director of Alexa Gadgets
Apple’s battery cases return for the iPhone XS and XR
The Future Of TV Is HTML
This Week On Bullish: Can The Bold Italic Come Back?
Microsoft Drops New Windows 10 Mobile Build, Promises Faster Release Cadence
Cisco Pops 2.5% After Reporting Better-Than-Expected FQ4 Revenue Of $12.84B
Yahoo Sags 4% After Alibaba's Q2 Earnings Disappointment
Microsoft Postpones Ship Date For Its 'Surface Hub' Wall Computer To January
You Can Now Run Windows 10 On Your Mac
Microsoft Drops Another Windows 10 Update
Zulily's Buyout Spike Leaves It Less Valuable Than When It Went Public
Microsoft Launches New Windows 10 Build, Vows To Keep Its Early Access Program Alive

漂流瓶终于彻底拜拜 微信7.0.4新版体验
微信漂流瓶被玩坏了 聊聊漂流瓶里那些事
微信关闭漂流瓶 它曾经满足了我们对世界的好奇
[视频]惠普Chromebook x360 14 G1评测:搭载Chrome OS的商务变形本
借贷宝:停止催收百名裸条女大学生 未满23岁将不得借贷
京东白条多地频现盗刷 消费者遭催收公司“逼债”
借款野蛮催收行为将被规范 真是几家欢喜几家愁
为规范网贷催收 上海互金协会发行业倡议书
腾讯解释为什么微信没有夜间模式 真相你相信吗?

Apple invites developers to test the new App Store Search Ads

当前位置: 艾金森 > 门户 > 海外资讯

点击量 11
编辑: 1   作者: Techcrunch   时间: 2018/12/7 0:16:02  

Over the weekend, Apple began inviting developers to beta test the App Store's new Search Ads. Announced in advance of the company's 2016 Worldwide Developer Conference this month, Search Ads are perhaps one of the biggest changes to the way the App Store operates?in?years, as it will allow developers to bid to become the top-ranked result when users perform a search by keyword.

The addition of this feature comes alongside a broader App Store overhaul which aims to address the long-term problem of app discovery - that is, there are now so many apps available for download that a simple chart-based system of "top ranks" or featured selections is no longer the best way to find new apps to try. To some extent, the move to search over browsing lists mirrors the change the web itself once saw. Links to websites?used to be organized in directory-style systems, but eventually the web grew so large that search engines became a more practical way to surface the content you wanted to find.

The number of available apps, of course, is minuscule when compared to the size of the web. While there are roughly a billion websites, the App Store has just topped 2 million apps.?However, that's still enough apps to make discovery by clicking through lists and charts a serious challenge.

Good App Store SEO, or ASO, has become an increasingly important goal for app developers publishing to Apple's app marketplace in recent years, as this being able to boost your search ranking means more users will see your app when they search for a related term. Entire businesses have even sprung up to help serve the needs of developers who want to track, understand and improve their ASO.

But the introduction of App Store Search Ads gives developers another way to have their apps appear at the top of the results - through paid advertisements. Apple explained previously that these ads would operate through an auction system, with no minimums and no exclusives.

In an interview at WWDC with iMore, Apple?Senior Vice President of Worldwide Marketing, Phil Schiller, offered a little more insight into how that system would work. He explained that, by not requiring a minimum bid, the ads would be open to developers with even a small amount of money and that large developers couldn't simply outspend on a given term in order to buy it out.

Instead, Search Ads will rotate and relevance as determined by users' clicks, not bid, will be the top priority. "...The?users are the ultimate deciders of what gets shown...they're a big input to what is relevant to the search result," he said.

This setting means that irrelevant ads won't win the auctions - they won't even get in if they don't pass a certain threshold for relevance based on keywords, reviews, downloads and other factors.

In addition, he spoke about one of the more debated?decisions around Search Ads which is that you can use someone else's brand in your ads words. That's not something all developers agree makes sense or will help improve app discovery.