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Domino's backs out of free pizza promotion with T-Mobile due to higher-than-expected demand

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编辑: 1   作者: Techcrunch   时间: 2018/12/7 0:16:29  

T-Mobile's latest "un-carrier" move - an attempt to reward its customers with freebies offered via an app called T-Mobile Tuesdays - has been just a bit too popular. Demand for the app and its various promotions was so high that the app crashed under the influx of customers right out of the gate. And now, one of the best deals it offered - free Domino's pizza - has been pulled. According to T-Mobile CEO John Legere, Domino's couldn't handle the increase in order volume, and has pulled out of the promotion indefinitely.

Knowing that the loss of the Domino's deal would be a blow, the CEO placed blame on the pizza chain and even published an internal Domino's memo explaining why the company was exiting the promotion.

Among other things, the memo told its retail staff?that it knew the program had "put a lot of stress on your stores."

"After reviewing yesterday's results and taking your feedback into account, the decision has been made not to continue the T-Mobile Tuesdays promotion unless we can find a solution that is best for the brand," the memo read.

Legere's tweet also noted that Domino's stores saw three to four times the volume of a typical Tuesday's sales.